The Work

Consulting Case Study

building innovation pipeline & process
for a fast-growing, clean-label,
purpose-driven scaleup

**The Brief**

Define 2023 Innovation Platform
Fill 3 Year Product Pipelines
Establish Repeatable Innovation Process

The Approach

1. Brand Immersion: onboarded, interviewed stakeholders
2. Category Context: analyzed SPINS data, visited stores
3. Insight Synthesis: via 4C and 4pts frameworks
4. Problem Alignment: defined and aligned LT
5. Guardrail Definition: clarified archetypes and attributes
6. Product Architecture: vision > categories > platforms
7. Concept Testing: tested 50 ideas w/ 500 consumers
8. Team Briefing: presented results to c-suite, briefed PMs
9. Customer Story: supported sell-in with key insights
10. Process Improvement: formalized and trained team on brand key, 75-step commercialization process, R&D product brief, creative RFP, and agency brief

**The Impact**

$82MM Whitespace solving the…
#1 Key Barrier in…
3 Adjacent Categories, worth…
$10MM-$15MM in year 1…
$50MM-$90MM in year 3 plus…
3+ Years of Pipeline for…
3 Existing Product Lines and…
5 Vendors Vetted, validating…
50 Ideas with…
500 Consumers and…
6 Projects on track, supporting…
1 Innovation Vision aligned to brand purpose

“One of the many things Flavor Forward Strategy did well was to understand what’s at the heart of our brand and what we want for our consumers. This understanding enabled us to create an incredibly meaningful innovation pipeline that will continue to delight our shoppers while strengthening our vision and direction.”

— VP Sales

“Nick is incredibly sharp, super strategic, and his contributions elevated our team’s approach & philosophy towards innovation. Beyond his skillset, Nick is a pleasure to work with. Any brand would be fortunate to have him involved.”

— Founder & CEO