The Work

Consulting Case Study

building innovation pipeline & process
for a fast-growing, clean-label,
purpose-driven scaleup

The Brief

  1. Define 2023 Innovation Platform

  2. Fill 3 Year Product Pipelines

  3. Establish Repeatable Innovation Process

 
 

The Approach

1. Brand Immersion: onboarded, interviewed stakeholders
2. Category Context: analyzed SPINS data, visited stores
3. Insight Synthesis: via 4C and 4pts frameworks
4. Problem Alignment: defined and aligned LT
5. Guardrail Definition: clarified archetypes and attributes
6. Product Architecture: vision > categories > platforms
7. Concept Testing: tested 50 ideas w/ 500 consumers
8. Team Briefing: presented results to c-suite, briefed PMs
9. Customer Story: supported sell-in with key insights
10. Process Improvement: formalized and trained team on brand key, 75-step commercialization process, R&D product brief, creative RFP, and agency brief

The Impact

$82MM Whitespace solving the…
#1 Key Barrier in…
3 Adjacent Categories, worth…
$10MM-$15MM in year 1…
$50MM-$90MM in year 3 plus…
3+ Years of Pipeline for…
3 Existing Product Lines and…
5 Vendors Vetted, validating…
50 Ideas with…
500 Consumers and…
6 Projects on track, supporting…
1 Innovation Vision aligned to brand purpose

“One of the many things Flavor Forward Strategy did well was to understand what’s at the heart of our brand and what we want for our consumers. This understanding enabled us to create an incredibly meaningful innovation pipeline that will continue to delight our shoppers while strengthening our vision and direction.”

— VP Sales

“Nick is incredibly sharp, super strategic, and his contributions elevated our team’s approach & philosophy towards innovation. Beyond his skillset, Nick is a pleasure to work with. Any brand would be fortunate to have him involved.

— Founder & CEO

In-House Innovation

 

Blue Bunny Twist Cones

This “new twist on soft serve” was conceived peak pandemic as out of home ice cream consumption occasions moved into homes.

 
 

Blue Bunny Load’d Bars

This “one-of-a-kind bar with 2x the mix-ins” gave people even more of what they want -- ooey gooey swirls & big pieces.

Blue Bunny Load’d Cones 2.0

Load’d Cones were already pretty loaded. With the launch of 2.0, we outdid ourselves and added even more toppings & mix-ins.

 
 
KFC x Cinnabon Dessert Biscuits

KFC x Cinnabon
Dessert Biscuits

KFC’s first ever product partnership brought together KFC’s iconic biscuits and Cinnabon’s iconic cinnamon sauce & frosting and took home QSR Magazine’s 2019 package of the year award.

Kentucky Fried
Chicken & Donuts

Building on the success of Chicken & Waffles, Kentucky Fried Chicken & Donuts drove more than one billion impressions, and took millennial consideration to unprecedent levels for the brand.

 
 

Kentucky Fried Wings (Relaunch)

This Super Bowl relaunch tripled sales during the promotion and doubled ongoing sales with an improved spec and revamped line of broadly appealing sauces.

KFC Mighty Bucket

A truly abundant meal, KFC’s Mighty Bucket staggered individual and group occasions and delivered check growth, while using only existing ingredients to keep operations simple.

 
 

Klondike
Cookies & Creme Sandwich

A simple renovation project presented an opportunity to boldly brand the product itself, building brand love among fans new & old.