We Do
Product Innovation
What To Make
innovation pipelines & platforms
ideation & feasibility workshops
concept writing & testing
Where To Go Next
category extensions
whitespace mapping
competitive analysis
When To Launch
brand stretch assessments
portfolio architecture
innovation process design
Brand Strategy
Who Your Brand Serves
product-market fit
consumer insights & research
brand positioning
How Your Brand Is Different
functional & emotional benefits
value propositions
brand archetypes & personality
Why Your Brand Exists
vision & values
brand love keys
brand purpose & social mission
We Don’t Do
(x) Formulation - but we can uncover unmet needs, establish guardrails, and guide R&D
(x) Artwork, Creative Production, or Media - but we can brief some sharp agencies on your behalf
(x) Status Quo or Base Hits - but we can get up to speed on the past to go someplace better in the future
Because…
“The essence of strategy is choosing
what not to do.” - Michael Porter
How We Do It
Advisory (70%)
Who It’s For:
brands navigating the messy middle,
formalizing strategy pre-funding or
establishing repeatable processes post-funding
How It’s Structured:
3-12 months
fractional executive retainer
Innovation Sprints (30%)
Who It’s For:
brands with a clear and immediate need to build a consumer-driven innovation pipeline to get further ahead of in-market execution
How It’s Structured:
4-16 weeks
project SOW or royalty fee