What We’re About
We’re About
Food
It’s deeply personal yet remarkably social.
Some of our richest memories are tied to food; that one impossible to replicate recipe that reminds you of your childhood, or the hint of a single ingredient that takes you back to a particularly adventurous vacation. Food is the cornerstone of our communities, the centerpiece of our shared traditions, and an instant ice-breaker among new friends. It’s a big part of what makes us who we are.
We aim to understand people through food.
We’re About
Food Brands
From bootstrapped startups to VC backed scaleups, to international icons, we help brands innovate to help brands grow.
We’ve worked for some of the world’s largest food brands and we’ve partnered with some of the world’s most inspirational food founders. CPG or QSR. Coffee shops or fine dining. One store or thousands.
If you’re a purpose-driven food brand, we want to help you increase your impact.
We’re About
Flavor Forward Strategy
Nick Budden (Founder) - has a decade of experience leading strategic marketing & food innovation for brands like Unilever (Popsicle, Klondike, Hellmann’s, Best Foods), Yum! Brands (KFC), and Wells Enterprises (Blue Bunny). Since going independent in 2021, he’s led consumer research for two of the world’s largest ($1B+) salty snack brands and designed a repeatable innovation process for a rapidly growing (+50% CAGR) clean-label scaleup.
Flavor - is all about discovering, honoring, and amplifying what makes your brand special. It’s about spotlighting those essential defining qualities that people find magnetic but hard to articulate.
Forward - is a choice of direction. It’s as much about growth and innovation as it is about sustainability and resilience. It’s about building a legacy that you can be proud of: one year, one campaign, and one product at a time.
That’s why we’re here. Let’s get started.