Inspiration

because brains need food too

Innovation Strategy

How Brands Grow by Byron Sharp
Strategy is Your Words by Mark Pollard
How Innovation Works by Matt Ridley
The Hero & The Outlaw by Margaret Mark
A More Beautiful Question by Warren Berger
The Category Design Toolkit by Category Pirates

Food Sustainability

The Wizard & The Prophet by Charles Mann
The Omnivore’s Dilemma by Michael Pollan
Resetting the Table by Robert Paarlberg
Sustainability Defined by Jay Siegel
Gastropod by Cynthia Graber
Regenesis by George Monbiot
Net Positive by Paul Polman

Behavioral Psychology

Nudge by Richard Thaler
Behave by Robert Sapolsky
Atomic Habits by James Clear
Predictably Irrational by Dan Ariely
Hidden Brain by Shankar Vedantam
Thinking, Fast and Slow by Daniel Kahneman